Privacy Policy

Last updated 8 November 2026. Marsell is operated by ABADAAN ARBABI HOLDINGS LLC, a Wyoming limited liability company.

This Privacy Policy explains how ABADAAN ARBABI HOLDINGS LLC, a Wyoming limited liability company ("Marsell," "we," "us," or "our"), collects, uses, shares and protects personal information when you visit getmarsell.com, use the Marsell workspace and applications, or otherwise interact with our services (together, the "Service"). It also explains the choices and rights you have. Capitalized terms not defined here have the meanings given in our Terms of Service.

1. Who we are

ABADAAN ARBABI HOLDINGS LLC operates Marsell and is the controller of the personal information described in this policy, except where Section 2 says otherwise. You can reach us about privacy at [email protected], or by mail at ABADAAN ARBABI HOLDINGS LLC, 5830 E 2nd St, Ste 7000 #39236, Casper, Wyoming 82609, United States.

2. Our role, and when this policy does not apply

2.1 As a controller. We decide how and why personal information is processed for our website, your account, billing, support, security, our own marketing, and the improvement of the Service. This policy covers that processing.

2.2 As a processor for our customers. Our customers use Marsell to market their own businesses. When a customer puts personal information into the Service, or uses the Service to collect it, such as details of their own customers, prospects, contacts, email recipients, creators they work with or visitors to pages we host for them, we process that information on the customer's behalf and under their instructions, as their processor or service provider. The customer's own privacy notice governs that processing, and the customer is responsible for it. If you are one of their customers, prospects or visitors, please contact the business directly; if you contact us, we will pass your request to them where we can.

2.3 Sign-ups on our customers' own websites. A customer can switch on a Marsell feature that shows them who signs up with their business on their own website. When they do, a script from Marsell on their site sends us, on that business's behalf, the email address, name and other details (such as a company, a website, a job title or a phone number) that visitors give the site's sign-up, contact, booking and newsletter forms; who is signed in to the site through its sign-in service; what the site itself tells us about them; and the page and the link that brought them there. It never sends us passwords, payment card numbers, hidden fields or messages people write. We use this only to show that business its own people. We never sell it or use it for anyone else, and we delete it when the business deletes it or leaves Marsell. As in Section 2.2, the business decides to collect it, its own privacy notice covers it, and requests about it go to that business.

3. Personal information we collect

3.1 Information you give us.

Account information: your name, email address and sign-in details. Sign-in is handled by our authentication provider; if you sign in with Google, we receive your name, email address and profile picture from Google.
Business information: your website address and what you tell us or confirm about your business, such as your products, audience, brand, voice, goals and budgets.
Content: files, images, video, audio, text and other material you upload or create; your messages to Marsell and its replies; your approvals, edits and settings.
Billing information: your plan, purchases, billing name and address and tax details. Payments are processed by Stripe; we do not receive or store your full card number.
Communications: what you send us by email or forms, including early access requests made before Marsell opened (your email, business, role and the plan you are interested in, and how you found us: the campaign tags of the link you arrived by, the website that referred you and the page you arrived on) and any consent you give to receive updates.
Call bookings: when you book a call through Calendly on our Services page, we confirm the booking with Calendly and keep a reference to it and when it was made, to measure our own marketing. We do not keep your name or email address from the booking; Calendly holds those. A confirmed booking may be linked to your signed-in Marsell account and to the visit that brought you (Section 9).
Creator information: if you join as a creator, your profile, channels, audience details and collaboration terms.

3.2 Information from your Connected Accounts. When you connect an account, we receive the information the permissions you grant allow, such as your profile and channel details, your posts and videos, comments and replies, audience and performance metrics, advertising account and campaign data, and the status of emails sent and replies received. See Section 8 for YouTube and other Google data.

3.3 Information collected automatically. When you use the Service, we and our providers collect technical information, such as your IP address, browser and device type, operating system, pages and features used, actions taken, dates and times, referring pages, and error and diagnostic logs. We may infer your approximate location from your IP address. See Section 9 about cookies.

3.4 Information from public sources and data providers. To research your business, Marsell reads public information such as your website, public posts and profiles, reviews, articles and search results. When you use prospecting or outreach features, Marsell may collect business contact information about potential customers from public sources and from data providers you choose to enable, such as names, job titles, work email addresses, company details and public social profiles. We may also collect business contact information from public sources to market Marsell to businesses (see Section 7).

4. How we use personal information

We use personal information to:

provide, operate and maintain the Service, including researching your business, planning, generating content and videos, and publishing, sending, advertising and hosting as you direct and approve;
create and manage your account, process payments, grant Tokens and enforce plan limits;
communicate with you about the Service, including confirmations, security alerts, changes, billing and support;
send you news, offers and product updates where you have agreed to receive them or the law otherwise allows; you can unsubscribe at any time;
protect the security and integrity of the Service, prevent fraud and abuse, and enforce our Terms;
understand how the Service is used, fix problems and improve and develop the Service, including through aggregated or de-identified information;
comply with legal obligations and respond to lawful requests; and
for any other purpose we describe when we collect the information, or with your consent.

Artificial intelligence. Marsell uses artificial intelligence models run by our service providers (Section 6) to analyze information and generate content. We send those providers the information needed for each task, and they process it to return results to us. We do not use your content to train artificial intelligence models. We do not make decisions that have legal or similarly significant effects on you based solely on automated processing.

5. Legal bases (European Economic Area, United Kingdom and Switzerland)

Where the GDPR or similar laws apply, we rely on these legal bases:

Contract: to provide the Service you request and to manage your account and payments.
Legitimate interests: to secure, maintain and improve the Service, prevent fraud and abuse, understand how it is used, market Marsell to businesses, and establish, exercise or defend legal claims. We balance these interests against your rights, and you may object (see Section 13).
Consent: for optional marketing emails, analytics cookies and session recordings on our website and the Service, optional measurement of visits through campaign links, and any other processing where we ask for it. You can withdraw consent at any time without affecting processing before the withdrawal.
Legal obligation: to keep records and respond to lawful requests as the law requires.

We do not sell personal information. With your consent, when you arrive from one of our ads, we tell the ad network that showed it (such as Google) that ad's click reference and whether you then made an account, paid or booked a call, so the network can measure the ad (Section 9). Under some US state laws this may count as sharing for advertising; you can say no at any time, and a Global Privacy Control signal is a no. Otherwise we share it only as follows.

6.1 Service providers (sub-processors). We use service providers to run the Service. They may process personal information only on our instructions and for these purposes:

hosting, databases, content delivery, file storage and security;
sign-in and account authentication;
payment processing and billing, by Stripe;
artificial intelligence models that analyze information and generate text, images, video, voices, music and sound, including a voice you clone from your own recordings;
web search and reading public web pages, to research your business and its market;
sending email;
product analytics, session recordings and error monitoring, to understand how our website and the Service are used and to fix problems (Section 9);
publishing to social networks and running advertising, when you connect those accounts;
finding creators, prospects and business contact details, and email outreach, when you use those features; and
Google: sign-in with Google, the Google services you connect (Section 8), and Google Analytics and Google Ads measurement of our own website and advertising (Section 9).

You can ask us for the current list of our service providers at [email protected].

6.2 Third parties at your direction. When you publish, send, advertise or connect, we share the relevant content and information with the platforms and services you choose, such as social networks, advertising platforms and email services. Their use of it is governed by their own terms and privacy policies. Booking a call on our Services page opens Calendly, where you provide the details needed to schedule your appointment; Calendly's privacy notice also applies.

6.3 Other users. If you use features that connect you with other users, such as collaborations between businesses and creators, we share the information needed for that feature with the users involved.

6.4 Business transfers. We may share or transfer personal information in connection with a merger, acquisition, financing, reorganization, sale of assets or bankruptcy, including a transfer of the Service to a company we form to operate it. We will require the recipient to honor this policy or tell you of any change.

6.5 Legal and safety. We may disclose personal information where we believe in good faith that it is necessary to comply with law or legal process, respond to requests from public authorities, enforce our Terms, or protect the rights, property or safety of Marsell, our users or others.

6.6 With your consent. We may share personal information in other ways when you ask us to or agree to it.

7. People who receive messages sent through Marsell, and prospects

Businesses use Marsell to find potential customers and to contact them. If you received a message sent through Marsell, the business that sent it is responsible for it; you can use the unsubscribe link in the message, or contact that business. You can also write to us at [email protected] and we will help direct your request.

When we market Marsell itself to businesses, we may use business contact information from public sources, such as a company website, to contact people in their professional capacity. Every such message identifies us and lets you opt out, and you can ask us to stop at any time at [email protected].

8. Google and YouTube data

8.1 YouTube API Services. Some features use YouTube API Services. By using those features, you agree to the YouTube Terms of Service at https://www.youtube.com/t/terms. Google's Privacy Policy at https://policies.google.com/privacy describes how Google handles information.

8.2 What we access and why. With your authorization, and depending on the features you use, we access your YouTube channel's details, videos, playlists, captions, comments and public statistics, and data about public channels you ask Marsell to study. If you connect Gmail or a Google Workspace mailbox as the mailbox your business sends from, we use it to send the emails you approve or set to go out, such as newsletters, replies and one-to-one emails, and we read new messages in that inbox only to find replies and bounces to email sent through Marsell, so we can show them to you, draft answers for you to approve and stop sending to addresses that bounce. We never use your mailbox to send unsolicited commercial email. If you connect Google Analytics, Search Console or Business Profile, we read the visits, sign-ups, searches, listings and reviews of the properties, sites and locations you choose, to plan your marketing and report results, and we change something there, such as answering a review, only when you approve it. We use this data only to provide the features you use, such as understanding your channel and audience, planning and producing content, and reporting results. We share it only with the service providers in Section 6 that help us provide those features, such as artificial intelligence providers that analyze it for you, and with the platforms you direct us to publish to. We do not sell it, and we do not use it to serve you advertisements. People at Marsell do not read your email unless you ask us to, to keep the Service secure, or to comply with the law. We do not use data from Google Workspace APIs, including Gmail, to develop, improve or train generalized artificial intelligence or machine learning models.

8.3 Storage, deletion and revoking access. We store data from YouTube and other Google services only as long as we need it to provide those features, and we refresh or delete it in line with the YouTube API Services Developer Policies, including when you revoke access or ask us to delete it. You can revoke Marsell's access to your Google account at any time at https://myaccount.google.com/permissions, and you can ask us to delete your data at [email protected].

8.4 Limited Use. Marsell's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy at https://developers.google.com/terms/api-services-user-data-policy, including its Limited Use requirements.

9. Cookies and similar technologies

We use cookies, local storage and similar technologies only for these purposes:

Essential: to sign you in and keep you signed in, protect against fraud and abuse, and process payments. These are set by us and by our authentication and payment providers, and the Service cannot work without them.
Preferences: to remember choices such as your light or dark theme, stored in your browser.
Analytics: we measure how our website and the Service are used with PostHog, and we ask first. If you accept, PostHog sets a cookie and uses local storage to recognize your browser on later visits, and records how you use our pages: the pages you view, where you click and scroll, how fast pages load, errors, answers you give to our surveys, and recordings of the screen in which everything you type and any email address shown are hidden. If you are signed in, we link this to your account by an internal user ID, never by your name or email address. Separately, our servers send PostHog usage measurements of the artificial intelligence models the Service uses: which model answered, how many tokens it used, what it cost and how long it took, together with the text sent to the model and the text it returned, with email addresses and phone numbers removed. These are linked to your account by the same internal user ID and store nothing on your device. If you decline, or until you answer, PostHog stores nothing on your device and records no screen; it counts your visit without being able to recognize you on another day, and does not record your location. Your browser's local storage remembers your answer, and you can change it at any time with "Cookie settings" at the bottom of our pages. We also use Google Analytics and Google Ads to learn which of our ads bring visitors. Until you accept, Google stores nothing on your device: it receives only signals without cookies or identifiers (Google's consent mode), from which it estimates results. If you accept, Google sets its cookies to measure your visit and which of our ads brought you. Separately, we count page views and visits with a privacy-friendly analytics service and with our own visit counter. Neither stores anything on your device or follows you across sites. Our counter also measures how fast pages load and, for some visits, where people click and how far they scroll. We also keep the campaign tags and the referring website of your visit in your browser's session storage, which is cleared when you close the tab, and send them only with an early access request, which we took before Marsell opened.
Ad visits: when you arrive on getmarsell.com from one of our ads, or from a link with campaign tags, our server records the visit: which ad or link it was, the page, the time, your country and whether you are on a phone, a tablet or a computer. It does not record your IP address, your name or your email address. If you accept cookies, we also keep the click reference the ad network added to the link, and our server sets a cookie of its own for 90 days, so that if you later open a Marsell account, subscribe or book a confirmed call, we can count it toward that ad. We then send the network the click came from (such as Google) that click reference, when it happened and, for a payment, the amount, so it can measure our ads. If you decline, or your browser sends a Global Privacy Control signal, we keep no click reference, set no cookie and send nothing to the network: only a reference to the visit stays in your browser's session storage until you close the tab, and an account you open in that tab, what it pays, or a confirmed call you book may still be counted toward the ad inside Marsell. If you say no later, we delete the click reference we kept and the cookie. We delete click references after 90 days.
Campaign links: when someone opens a campaign link made with Marsell, we ask first whether the visit may be measured. If they agree, we use a random visit reference to attribute a later sign-up or purchase to the campaign; we do not store their IP address, name, email address or browsing history for this, the visit records expire after 90 days, and a temporary cookie remembers the choice.

Apart from measuring our own ads as described above, which happens only if you accept, we do not use advertising or cross-site tracking cookies on getmarsell.com. Pages we host for customers are controlled by those customers, and their notices explain any measurement they use.

Browser signals. We do not sell personal information. We treat a Global Privacy Control signal as a no to keeping ad click references and sending ad results to the networks, as described above, and we honor it wherever else the law requires.

10. How long we keep personal information

We keep personal information for as long as your account is active and as long as we need it for the purposes in this policy. After your account is closed, we delete or de-identify your personal information within a reasonable period, normally within 90 days, except where we must keep it longer, for example billing and tax records, which we keep for the period the law requires, and information needed to resolve disputes, enforce our agreements or prevent abuse. Copies in our backups are deleted as those backups expire. Records of visits through campaign links expire after 90 days, and so do the ad click references described in Section 9.

11. Security

We use technical and organizational measures designed to protect personal information, including encryption in transit, encryption of stored credentials for accounts you connect, access controls and monitoring. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If you believe you have found a security vulnerability, please report it to [email protected].

12. International transfers

ABADAAN ARBABI HOLDINGS LLC is based in the United States. We host the Service in the European Union (Germany), and our providers process information in the United States and other countries whose data protection laws may differ from those where you live. Where the law requires it for transfers out of the European Economic Area, the United Kingdom or Switzerland, we rely on appropriate safeguards, such as adequacy decisions, the European Commission's Standard Contractual Clauses and their United Kingdom and Swiss equivalents, or a provider's certification under the EU-U.S. Data Privacy Framework and its extensions.

13. Your rights and choices

13.1 Everyone. You can view and update much of your information in the Service, disconnect Connected Accounts at any time, and unsubscribe from marketing emails using the link in each email. You can ask us to delete your account at [email protected].

13.2 European Economic Area, United Kingdom and Switzerland. You have the right to access your personal information, to correct it, to have it erased, to restrict or object to its processing (including processing for direct marketing), to receive it in a portable format, and to withdraw consent. You also have the right to complain to your local data protection authority.

13.3 United States. Depending on the state where you live, including California, Virginia, Colorado, Connecticut, Utah, Texas and Oregon, you may have the right to know and access the personal information we hold about you, to correct it, to delete it, to receive a portable copy, and to opt out of the sale or sharing of personal information, targeted advertising and certain profiling. We do not sell or share personal information or use it for targeted advertising or profiling with legal or similarly significant effects. We will not discriminate against you for exercising your rights. If we decline your request, you may appeal by replying to our decision, and if your appeal is denied you may contact your state attorney general.

13.4 California. In the past 12 months we have collected these categories of personal information, for the purposes in Section 4, from the sources in Section 3, and disclosed them for business purposes to the recipients in Section 6: identifiers (such as name, email address and IP address); customer records and commercial information (such as billing details, plans and purchases); internet and electronic network activity (such as usage and device information); approximate geolocation; audio, visual and similar information (such as content you upload); professional information (such as business details and, for prospects, job titles); and inferences drawn from the above to provide the Service. We do not collect sensitive personal information for the purpose of inferring characteristics about you.

13.5 How to exercise your rights. Email [email protected] from the address on your account, or tell us enough to identify you. We may need to verify your identity before we act, and we will respond within the time the law requires. You may use an authorized agent where the law allows; we may ask for proof of the agent's authority and verify your identity directly. If we process your information on behalf of one of our customers (see Section 2.2), we will refer your request to that customer.

14. Children

The Service is not directed to children and is intended only for people 18 or older using it for business. We do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us at [email protected] and we will delete it.

15. Changes to this policy

We may update this policy from time to time. If we make a material change, we will tell you by email or in the Service before it takes effect. The "Last updated" date shows when this policy last changed.

16. Contact us

Email [email protected], or write to ABADAAN ARBABI HOLDINGS LLC, 5830 E 2nd St, Ste 7000 #39236, Casper, Wyoming 82609, United States.

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