The Marsell blog

Guides, comparisons and research on marketing with AI, from the making of Marsell.

How to use AI for marketing without sounding like everyone else. AI copy sounds alike because the models converge on the same answers. Nine habits that make AI-written marketing sound like your business again. (10 November 2026)
Marsell vs Hootsuite and Buffer: a scheduler or an autopilot. Hootsuite and Buffer publish the posts you make. Marsell plans and makes them, learns from your first answers, then publishes on its own. Prices, features and who should pick which. (7 November 2026)
Marsell vs Jasper: an AI writer or an AI that runs the marketing. Jasper helps marketing teams write on-brand content at scale. Marsell plans, makes and publishes a business's marketing on its own, after learning from the owner. Who should pick which. (5 November 2026)
Marsell vs hiring: an agency, a freelancer or doing it yourself. What an agency, a freelancer, a first marketing hire, doing it yourself and Marsell cost in 2026, what each does well, and how to combine them. (3 November 2026)
Marsell vs ChatGPT for marketing: when a chatbot is enough. ChatGPT is excellent for marketing ideas and drafts. What it does on its own in 2026, what it leaves to you, and when a chatbot is all you need. (31 October 2026)
The 10 best AI marketing tools for small businesses in 2026. Ten AI marketing tools for small businesses in 2026, grouped by the job each does best, with October 2026 prices, who each suits and one catch. (29 October 2026)
A week on autopilot: what Marsell actually does. Day by day, what Marsell does for a business: reading it, planning the week, making and posting, outreach and ads, and where you come in. (27 October 2026)
10 marketing jobs to hand to AI in 2026, and 3 to keep. Ten marketing jobs AI does well in 2026, how to hand each one over and what to check before it goes out, plus three jobs to keep for yourself. (24 October 2026)
AI marketing for small businesses: a plain guide for 2026. What AI can do for a small business's marketing in 2026, what it costs, the risks and rules on fake reviews and AI labels, and a one-week plan to start. (22 October 2026)
Meet the mascots: why Marsell runs its own channels. A beaver who reads the news, an explorer and his chicken, a band that lives in a bathroom: the channels Marsell makes for itself, and why. (6 October 2026)
The chaos engine: how a thousand people asking for an ad get a thousand different ads. Why Marsell draws its creative choices in code before any model writes, and how it keeps the draws different across every brand and every week. (6 October 2026)
The ghost couple: the names AI can't stop using. Elena Vasquez and Marcus Chen don't exist, yet they're all over the web. A 2026 study shows why models reuse the same names, and what it means for your content. (6 October 2026)
Why every AI writes the same ad. Each AI answer looks original on its own. Put a thousand side by side and they converge. What the research shows, and why a better prompt won't fix it. (6 October 2026)
Why I built Marsell. I kept building things nobody heard about. Marsell is my fix for the part of every project I was worst at: getting it in front of people. (6 October 2026)

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The Marsell blog