Everything Marsell looks like. Brand kit.
The logo, the colours, the type, Marsell himself and his family. Try them on any ground, copy what you need, or take the lot.
The logo.
The word in Bagel Fat One, mar in white and sell in lime, inside one heavy rim with a drop. Marsell sits beside it or on top. Pick a layout, a ground and a size, then take the file.
Give it room.
Keep it upright, in its own colours, with its rim and drop, and never smaller than it can be read.
Colours.
Night and paper for pages and text. Lime is Marsell, and the one thing to press. Peach, salmon and paper are the soft sweeps behind him in pictures. Coral is his spark: keep it small and close to him. Click a code to copy it.
- Lime #eafa73: The brand colour. Marsell's body, the word sell, the one bright thing in every frame.
- Coral #ff6a4a: The spark on Marsell's head, and small accents near him. Never a big field of it.
- Night #121216: The dark ground, and the ink: the logo's rim, text on light grounds.
- Paper #f3f2ec: The light ground, a sweep behind him in pictures, and the word mar on dark grounds.
- Peach #f9d2b9: A warm sweep behind Marsell in pictures. Soft, so he stays the brightest thing.
- Salmon #fbc0ae: The warmer sweep, for pictures that want a little more heat.
- White #ffffff: The word mar on light grounds.
- Olive #c4d24a: Lime's shade, for depth on lime.
- Smoke #a7a9b0: Quiet text on night.
- Slate #595c64: Quiet text on paper.
Type.
Three free fonts. Bagel Fat One is the logo, so use it big and rarely. Bricolage Grotesque speaks, DM Sans explains.
Marsell himself.
He does the work and never says a word. On his own he is the mark: the favicon, the app icon, the avatar.
Marsell in pictures.
In a picture he is a toy, shot with the warmth of an animated film. Big night or quiet studio, he is the one you look at.
- A glossy vinyl bean. Lime, round and a bit squat, wider than he is tall. Two black pill eyes, and a coral spark floating at his top right.
- Gloves, and that’s it. White cartoon gloves float beside him when he works. No arms, no legs, no mouth. He has never missed them.
- Two kinds of set. A cosy miniature scene at night, lit by a desk lamp, a street lamp or a laptop’s glow. Or a soft studio sweep in peach, salmon, cream or paper.
- Shot like a toy. Shallow focus, glossy highlights, a soft shadow where he sits. People can be in the scene, seen from behind or busy with something.
Do
- Warm light: lamps, laptops, golden hour.
- A soft sweep in peach, salmon, cream, paper or a sibling’s own colour.
- Shallow focus and a soft shadow under him.
- Catch him in the middle of the job, gloves out.
Please don’t
- Flash photography.
- Film grain or a gritty documentary look.
- Cold blue or grey light, or anything blue next to him.
- A tall, thin or kidney-shaped bean, or an olive or dark green one.
The family.
Marsell has ten siblings, one for each job he hands out. Same bean, their own colour, one thing on their head. Only Marsell gets the spark.
- MarBell: Listening agent
- WarSell: Outreach agent
- UpSell: Reddit agent
- MarKet: Trend agent
- MarCo: SEO agent
- MarList: Directories agent
- MarStar: Creator agent
- Mars: Growth agent
- MarMail: Newsletter agent
- Ben: Reviews agent
Icons and share cards.
Ready-made files for browser tabs, home screens, link previews and social profiles. Click one to download it.
Icons
Link previews
Social
Take all of it.
Every logo, icon, card, font, picture, portrait and 3D file in one zip, with a short readme.
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