Marsell’s channels, brands and mascots. Meet the mascots.
Marsell markets businesses. It also makes its own channels: a beaver who reads the news, an explorer and his chicken, a squirrel with tiny paws, a band that lives in a bathroom, and more.
The channels.
Each one has its own characters, its own voice and its own accounts.
Marsell HQ
Workplace satire
Who’s the Face of Marsell? The winner is always the bean.
Marcel Moore and Brandi Awareness are both convinced they are the face of Marsell; the bean quietly does all the work they take credit for.
- Marcel Moore, Face of Marsell: Looksmaxxed so hard he brandmaxxed. He doesn’t have a personal brand; he is the brand.
- Brandi Awareness, Chief Awareness Officer: A proudly shallow influencer who says the quiet part out loud, and wins anyway.
- Alf A. Male, VP of No: The most alpha man on LinkedIn uses the fewest words: one-line posts, one-word comments, one connection.
- Cole D. Plunge, Serial entrepreneur: The grindset guy: 3:45 a.m., ice baths, mouth tape, seven side hustles.
- Ella Vator, Head of Pitching: Lives in the elevator and pitches everyone between floors.
- Paige Views, Head of Engagement: The engagement farmer: crying selfies, “Agree? 👇”
- Max Imize, Course coach: LinkedIn-maxxing coach whose face gets more maxxed every week.
- Hugh Mann, Head of People: A recruiter who is very clearly not human, trying very hard.
- Anne Paid, Senior Unpaid Intern: The only competent person in the building.
- Ayli Ibarba, Unpaid Internship Intern: Anne’s intern. Nobody hired him, and he parks in the founder’s spot.
Natural Stupidity
Satire documentaries
Documentaries about everything. New stupidity every day. Probably.
On the surface it is the all-natural, human-made answer to AI slop; underneath it is a love letter to human stupidity, made by an AI. It is a Marsell studio.
- Mr Narrator Guy: For thirty-one years he has calmly narrated the dumbest creatures this planet has coughed up and has never once raised his voice.
- Mr Camera Man: We sent him into every universe. He came back pregnant, and he will not tell us by whom.
- Brock Hardwater: Survival expert, former Navy SEAL* (a seal, at SeaWorld). Eats the crew; his crew count is lore.
- Mr. Kim and Mr. Kim: Translators and minders. Whatever you said, your country is beautiful.
- Kyle Pemberton-Vance: Field reporter. Pulitzer-nominated* (he nominated himself). Vanishes somewhere he shouldn’t be.
- Sebastian Whitmore-Fairchild: Executive director of DALIR, a charity whose mission can never be checked.
Bober News Network
News satire
Breaking news that’s already broken.
Bober brings you the news that matters least, reported with the most urgency. Satirical news, real beaver.
- Bober: BNN’s star field reporter: a serious beaver news correspondent covering absurd events, from squirrel politics to the great acorn shortage. Interviews impossible guests (an office chair, an escaped cable organiser) as if they were heads of state.
indie but stupid
A band
Two idiots and a cat in a bathroom.
Lou, Gus and Judith record in a bathroom because the tiles have better tone than any studio they could own. The debut EP, Bathroom Sessions, is six songs about phones, drains, hygiene and a cat. The first single, Existential Splash, is out 23 October.
- Lou: Vocals and guitar. Has slept in the tub for fourteen months.
- Gus: Drums.
- Judith: A cat nobody owns.
The Adventures of James Roads
Adventure comedy
Rugged archaeologist. Chasing relics, ancient mysteries, and my runaway chicken, Merv.
One expedition goes wrong at a time: James Roads, a wildly unlucky explorer with an ego as big as his hat, and Merv, his silent, ever-judgmental chicken. Hubris, slapstick and accidental wisdom.
- James Roads and Merv: A wildly unlucky explorer with an ego as big as his hat, and a silent, world-weary, ever-judgmental chicken.
ASMR Squirrel
ASMR
Tiny paws, BIG sounds.
Bubble-popping, nut-munching ASMR squirrel: a miniature tactile world of small paws, comforting sounds and materials.
- ASMR Squirrel: A squirrel whose gentle whispers and small paws sort acorns, crunch leaves and handle tiny materials.
Where this is going.
One mascot, one niche.
Every character owns one niche and posts plain, useful things for the people in it: news for news people, ASMR for ASMR people.
The audience grows.
People come for the niche and stay for the character. Marsell makes the posts and keeps what works.
Brands come to the character.
First through the platforms’ own creator marketplaces. Then through Marsell, where businesses bid for the character that fits: a fridge brand bids for the cooking channel.
Hundreds of mascots. Hundreds of thousands of followers each.
That is the goal. The channels on this page are where it starts.
Work with a mascot.
Tell us what you sell and who you want to reach. We’ll tell you which character fits and what it would make for you. Every deal is labelled as an ad.
[email protected]
Or sponsor a Natural Stupidity video for $150
Every character on this page is fictional. Their pictures, voices, films and music are made with AI tools; indie but stupid’s lyrics are written by a real person.