A week on autopilot: what Marsell actually does
Day by day, what Marsell does for a business: reading it, planning the week, making and posting, outreach and ads, and where you come in.
By Ilya Arbabi, 27 October 2026
Marsell runs your marketing as a loop that repeats every day: it reads how the business is doing, decides what today is for, makes the posts, pictures and short videos, sends them out, and plans tomorrow. You answer its first few pieces of each kind so it learns how you like things, then it runs on its own and you steer when you want to. This post walks through a week of it, including the parts that are still limited while Marsell is new.
Before the first day: it learns your business
It starts with a link to your business, or a line about it if you have no site yet, or your own AI (Claude, Codex or any other MCP client) setting it up for you. Marsell reads your pages, your products, your public mentions and the way you write, and turns that into a picture of the business: what you sell, to whom, in what voice, against which competitors. Then you read it and correct it. This matters more than anything else in the setup, because every post, picture and email afterwards is written from it.
You also connect the places Marsell will work: the accounts it posts from (Instagram, TikTok, YouTube, X, LinkedIn, Threads, Facebook, Pinterest and Bluesky, plus Telegram, and a WordPress blog for article drafts), and your own ad account if you want ads. Nothing is connected that you don't connect yourself, you sign in on each platform's own page, and each connection only allows what that platform allows.
The shape of a day
Here is a normal day, the same one the home page shows:
| Time | What Marsell does |
|---|---|
| 07:00 | Reads last night's numbers: visits, trials, replies and what every post did. Then it decides what today is for. |
| 09:30 | Posts where your customers already scroll, in your voice, on the days that work. |
| 11:00 | Makes a film for one prospect: it reads their business, writes a concept in their voice, and sends it where they will see it. |
| 14:00 | Makes this week's ads: pictures and short videos in your brand's look, inside the budget you set. |
| 16:30 | Finds who is talking about your kind of thing: Reddit threads, and the questions people ask Google and ChatGPT. It writes the reply in your voice and learns from the first few you check. |
| 22:00 | Plans tomorrow. It's ready before you wake. Look over it at breakfast if you like, and steer it. |
The times move to suit your audience. The loop doesn't.
Monday: the plan
The plan looks a month ahead, and each week gets its own: what the week is for (a launch, a slow month, a new product), which channels carry it, and a slot for every post, film, email and ad, each with the reason it's there. You can change any of it, ask why, or tell Marsell something it doesn't know ("we're closed on Friday", "push the blue one, we have too many").
Tuesday to Thursday: making and sending
This is where most of the work happens.
- Posts. Written in your voice, with pictures and carousels made in your brand's look, in any of 42 languages.
- Pictures, short videos and films. Product shots, short videos (motion graphics drawn in code, or AI video too) and longer films, with captions, music and an end card. Every paid piece shows its price in tokens before it's made.
- Films for prospects. For outreach, Marsell can make a short film for one specific business, written from what it read about them.
- Outreach. Marsell finds prospects and emails each one a first email written from something true and dated about them, checked before it can go, with one follow-up. Nobody gets more than one approach a month, and anyone who asks to stop is never contacted again. Marsell never sends LinkedIn messages, because LinkedIn doesn't allow automated ones.
- Buyers elsewhere. Its agents look for buyers in Reddit threads, communities, directories and creators' audiences, and in what ChatGPT, Claude, Gemini and Perplexity answer when buyers ask about your kind of thing.
- Pages. Marsell builds and hosts a landing page for each offer, and a website if you have none. Articles can go to your WordPress blog as drafts.
Friday: what worked
At the end of the week you see what each piece brought: visits (counted on Marsell's pages without cookies), sign-ups, replies, and sales where your shop or payments are connected, next to the work that brought them and the tokens it used. Next week's plan starts from that, so the things that worked get more room and the things that didn't get dropped.
Where you come in
Marsell learns each kind of work from your first few answers: a yes as it is counts, and an edit teaches it what to change. Then it does that work on its own within a daily limit, and every post has a 24-hour undo. That's the autopilot: Marsell keeps working inside the rules you set, and brings you what falls outside them.
Money is the exception. Ad spend moves only when you say so: each spend comes to you as its own card with its exact amount.
You can pause, steer or undo any time.
What it doesn't do yet
Marsell is new, and it's worth being plain about the limits:
- Ads are small tests: two ads against each other from your own Meta or Google Ads account, or a boost for a post that already works. It doesn't manage large ad budgets day to day.
- Some work needs your own logins, such as YouTube posts and polls. Your own AI can take that as homework if you say yes, or you do it yourself.
- It doesn't replace your judgement. It can get a fact wrong or misread your market, which is why the setup starts with you correcting what it read, why it learns from your first answers, and why everything it did can be undone.
- It's software, not an account manager. If you'd rather a person did the whole thing, see done for you.
What it costs
Plans are priced monthly, with tokens that pay for the model and media work: Solo $49 (200,000 tokens), Core $169 (700,000), Growth $399 (1,700,000) and Network $799 (3,600,000) a month. The first month is $99, $199 and $399 on Core, Growth and Network, and a year costs ten months. If a month needs more, token packs start at $12.50 for 50,000 tokens. Ad spend, creator fees and press placements are paid separately. Every paid action shows its price in tokens first, so a week never costs more than you expected.
FAQ
Do I have to check every post?
No. Marsell learns each kind of post from your first few answers, then posts on its own within a daily limit, and brings you anything that falls outside its limits. Every post has a 24-hour undo, and you can pause any time. Ad spend moves only when you say so.
How long does it take to set up?
Marsell starts by reading your business from a link, and most of the setup is you reading and correcting what it found. Your own AI can fill it in for you over MCP. Connecting your accounts takes as long as each platform's own sign-in does.
What do I need to connect?
At least one account to post from. Ads need your own ad account. Results are best with Marsell's visit counter on your site, and your shop or payments connected.
Can I use it for just one channel?
Yes. Marsell plans around the accounts you connect. A week can be LinkedIn posts and nothing else.
Sources
- Marsell docs: What needs you, read 20 October 2026
- Marsell docs: Connect your accounts, read 20 October 2026
- Marsell docs: Ads, read 20 October 2026
- Marsell docs: Emails and replies, read 20 October 2026
- Marsell docs: Plans and tokens, read 20 October 2026