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The Marsell blog

Top 10 AI Sales Tools of 2027: AI Sales Agents and AI SDRs Compared

Ten AI sales tools for 2027, from AI sales agents and AI SDRs to cold email platforms, with November 2026 prices. Marsell wrote this list and ranks itself first.

By Ilya Arbabi, 13 November 2026

The AI sales tools worth a look for 2027 fall into two kinds: AI sales agents you hand the job to, often sold as an AI SDR or AI BDR, which find buyers, write to them and answer for you, and platforms you run yourself with AI inside, which give you the data, the mailboxes and the sequences. Our ten, in order: Marsell, Explee, Gojiberry, 11x, Artisan, Smartlead, Instantly, Apollo, lemlist and Clay. Entry prices run from pay-as-you-go email at $0.04 to $185 a month, and two of them publish no price at all.

We make Marsell, so it is first on our list. It is first because it is the only one of the ten that does the marketing, the content and the selling in one place, from $49 a month. It makes the posts, pictures, films and pages that bring buyers to you, finds the people who will buy where they already talk, and writes to them one by one. Each entry below says where that tool is the better pick. The order from 2 to 10 follows one rule: tools sold as an AI agent you hand the job to come before platforms you run yourself, and within each group the lowest paid price on the vendor's own pricing page comes first, with price on request last and ties in alphabetical order.

If you are looking for tools that run your marketing rather than your outreach, see our 10 best AI marketing agents.

Every fact about a tool below comes from that tool's own pages, read on 13 November 2026, in US dollars.

1. Marsell

Marsell takes the marketing and the selling off your plate, in your voice, while you run the business. You give it your website. It learns the business and how you like things, plans the month, makes the posts, pictures, films and pages, posts them to your accounts, and finds the people who will buy: in Reddit threads, communities, directories, creators, search and AI answers, and among prospects it emails one by one. It learns each kind of work from your first few answers, then runs on its own, and you can steer, pause or undo anything at any time.

It works through ten agents with one job each. On the selling side, the Outreach agent finds the person who runs a business that fits, writes each one a first email from something true about them, follows up after three days and again four days later, and stops at a reply or a no. When someone writes back interested, the answer goes out on its own an hour later. The Reddit agent reads the threads where people ask for what you sell and writes the reply in your voice. The Listening agent answers comments and messages on your accounts. The Directories agent lists the business where buyers look. The SEO agent checks how ChatGPT, Claude, Gemini and Perplexity answer your buyers' questions and writes a page a week.

Outreach numbers: 128 people written to, 6 answered, one warm lead and the mailboxes sending
In our live demo for a made-up sneaker shop, People shows who Marsell wrote to and who answered.
A first email Marsell drafted to a newsletter editor, beside the article that made it worth sending
Each first email is written for one person, with the reason it goes now.
Two r/Sneakers threads where buyers ask questions, each with a reply Marsell drafted
Marsell also finds the threads where buyers ask and drafts a reply for each.

2. Explee

Explee is a 24/7 outreach agent. Give it your website and its AI researches your market, sharpens your ideal customer, finds high-intent prospects among more than 400 million people, writes each a personalised email, follows up and books demos. Emails go out from its pre-warmed shared mailboxes or from mailboxes on your own domain, and you can approve each lead list or let campaigns approve themselves after a review window.

Read Marsell vs Explee.

3. Gojiberry

Gojiberry is an AI sales agent that "finds high-intent prospects and contacts them for you". It watches more than 15 buying and social signals (engagement with a competitor, following your company, job changes, hiring), filters to your ideal buyer, and reaches people on LinkedIn and by email from one workflow, with replies pre-written in a unified inbox. You choose "Full auto or approve before it sends".

Read Marsell vs Gojiberry.

4. 11x

11x makes "AI sales agents for inbound, outbound and expansion". Its agents find and research accounts with real-time contact data and signals such as funding, hiring, job moves and tech stack, and coordinate email, social and calls in one sequence, with voice, chat, SMS and WhatsApp. It promises every inbound lead an answer "in under a minute", while "Reps own every deal."

5. Artisan

Artisan sells "The AI BDR that runs in your stack, alongside your team". Its agent, Ava, "finds leads, enriches them, sends personalized messages, and books meetings on behalf of your reps", working from more than 250 million verified B2B contacts, with replies and meeting booking handled on its own and an AI dialer as an add-on.

6. Smartlead

Smartlead is cold email software for teams that run outbound at scale: unlimited mailboxes on every plan, warm-up and deliverability tools, verified leads through SmartProspect, a dialer, and an MCP server so you can run it from an AI assistant.

7. Instantly

Instantly helps you "find perfect leads, create AI Sales Agents and automate your outreach & sales": a database of more than 450 million B2B leads, email enrichment from several providers, unlimited email accounts and warm-up, and an AI Reply Agent.

8. Apollo

Apollo calls itself "the AI sales platform rebuilt as one connected AI GTM system": more than 240 million contacts and 30 million accounts, buying signals, waterfall enrichment, sequences and a dialer, with agents that "research, build lists, write outreach, follow up, and book meetings".

9. lemlist

lemlist is a sales engagement platform that "finds leads, personalizes outreach, and runs multichannel campaigns (email, LinkedIn, calls, WhatsApp, SMS)", with a database of more than 600 million leads, intent signal agents, its lemAgent and an MCP server.

10. Clay

Clay is infrastructure "to get any data, run agentic workflows, and launch GTM plays": one contract for data from more than 200 vendors, waterfall enrichment, its research agent Claygent, intent signals "from anything on the internet", and a sequencer for email.

The top 10 AI sales tools at a glance

RankToolKindEntry price (read 13 November 2026)Free plan or trial
1MarsellMarketing, content and sales in one$49 a monthNo; a live demo after a free sign-up
2ExpleeOutreach agent$0.04 per email ($30 for 750)Try for free
3GojiberrySales agent$99 a monthFree trial
411xSales agentsOn requestNot stated
5ArtisanAI BDROn requestNot stated
6SmartleadCold email platform$39 a month ($32 billed yearly)Free trial
7InstantlyOutreach and lead platform$47 a month ($37.60 billed yearly)Free start
8ApolloData and sequences platformFree; Basic $49 per user a month billed annuallyFree plan
9lemlistMultichannel outreach platform$55 a month on yearly billing14-day trial
10ClayData and workflow platformFree; Launch from $185 a monthFree plan

How to choose between an AI sales agent and a platform

  1. Decide who does the work. An AI sales agent (Explee, Gojiberry, 11x, Artisan) finds, writes and answers for you. A platform (Smartlead, Instantly, Apollo, lemlist, Clay) gives you the parts, and you or your team run the campaigns.
  2. Check where your buyers are. LinkedIn points to Gojiberry or lemlist; inboxes at other businesses to Explee, Smartlead or Instantly; conversations in communities and search to Marsell.
  3. Price it at your volume. Per email, per seat, per contact, per credit: the cheapest entry plan is rarely the cheapest at the volume you need.
  4. Count the extras. Mailboxes, domains, data, dialers and warm-up are often billed on top.

FAQ

What is an AI sales tool?

Software that uses AI for prospecting and lead generation, finding people who could buy from you, and for reaching them: through data and signals, by writing and sending email or messages, and by answering replies. Some are agents that do the whole chain; others are platforms you run.

What is an AI sales agent?

An AI that does the outreach for you: it finds buyers, writes to them, follows up and answers. On this list, Explee, Gojiberry, 11x and Artisan are sold as agents, and Marsell's Outreach agent does the same alongside the marketing. Smartlead, Instantly, Apollo, lemlist and Clay are platforms with AI inside that you or your team run.

What is an AI SDR or AI BDR?

An AI sales agent sold as a replacement for the first step of a sales team: finding prospects, writing to them, following up and booking meetings. On this list, 11x, Artisan, Explee and Gojiberry are sold that way.

What is the cheapest AI sales tool?

Explee charges $0.04 per email with no subscription, and Apollo and Clay have free plans. Smartlead's Base plan is $39 a month, or $32 billed yearly. Check the extras: mailboxes, data and seats are often priced separately.

Do I need an AI sales tool if I sell to consumers?

Most of the tools here are built for selling to other businesses, using company and contact data. If your buyers are the public, outreach matters less than being found where they look, which is where marketing comes in.

Why is Marsell first?

Because we make Marsell, and because it is the only tool of the ten that does the marketing, the content and the selling in one place, from $49 a month: it brings buyers in with posts, pictures, films and pages, finds them where they already talk, and emails the ones who fit, one by one. The other nine follow the rule at the top, and each entry says where that tool is the better pick.

Sources